Rennes - France - November 28, 2019 - ENENSYS Technologies and TDF are delighted that their AdsReach solution won the "Best Use of HbbTV for Targeted Advertising" award last week at the 8th HbbTV Symposium and Awards event in Athens, Greece.
AdsReach, a solution developed under a partnership between TDF and ENENSYS with the support of France Télévisions and France Télévisions Publicité, was the first targeted advertising campaign to be tested with national feeds. The test, carried out by France Télévisions and France Télévisions Publicité earlier this year, involved Havas and four advertisers. The data used was based on viewer behavior, and was collected in compliance with the General Data Protection Regulation using the ENENSYS "AdsReach TV Data" solution. They were then segmented into four marketing categories (Family, Sport, Finance and Weather). Using the ENENSYS "AdsReach Dynamic Ad Insertion" solution, France Télévisions Publicité was able to select households in each category and replace national advertising with targeted advertising.
Marianne SIPROUDHIS, CEO of FranceTV Publicité, said: " This award for the AdsReach solution rewards a great technological advance for targeted advertising based on HbbTV and, above all, an excellent collaboration between the teams at TDF/ENENSYS and France Télévisions Publicité. When regulations allow targeted advertising, the advertising network will give its customers the opportunity to receive more relevant advertising, based on household profiles and personal tastes. "
Jacques DONAT-BOUILLUD, Director of Distribution at France Télévisions, said, " HbbTV is the key to developing new services and enhancing the user experience on digital terrestrial television. "
Régis LE ROUX, CEO of ENENSYS Technologies, commented: " We are delighted to have been nominated by the HbbTV association, and we thank the independent jury of experts for this award. We strive to bring innovative services to our customers, and with AdsReach, to assist them in targeted advertising. "
Franck LANGRAND, Managing Director of TDF's Audiovisual Division, said: " TDF identified this need very early on and developed one of the most advanced solutions on the market. Thanks to the partnership with ENENSYS, the solution will now be fully industrialized to become the reference solution for the DTT environment worldwide. By marketing it to its French audiovisual customers, TDF remains focused on its positioning as a digital infrastructure operator in France. "
The independent jury was selected by the HbbTV Association and comprised industry experts. Submissions were judged on execution, impact and innovation. The "HbbTV Symposium and Awards" event, which took place from November 21 to 22, 2019, showcased the excellence of the HbbTV community. More information on the event as well as the conference program: www.hbbtv.org/8th-hbbtv-symposium-and-awards-2019/.