Since August 2020, thanks to the relaxation of the regime governing television advertising (Decree no. 2020-983), so-called segmented advertising has been authorized.
Different commercials can be shown to viewers according to certain geographic or profile criteria.
TDF has developed advertising drop-off solutions for DTT for its publisher customers, to enable them to take advantage of these new opportunities, which are already well established in the digital world, and to make better use of their advertising inventories.
These solutions have been put to the test through full-scale experiments with advertising agencies. The solidity of the technical platforms and the fluidity of the processes were successfully tested.
These solutions offer DTT publishers new and promising commercial prospects.
This solution makes it possible to broadcast different advertisements in different geographical areas. It relies on the granularity of the DTT network for regionalized targeting.
This solution has the advantage of preserving the mass character of television, while at the same time achieving geographic segmentation.
What's more, it doesn't require the publisher to have any viewer profile data.
This solution makes it possible to substitute a national commercial for another one on a television set, according to the profile of the household.
It is based on the use of the European HbbTV standard, embedded in many connected or "Smart TV" sets.
This technology creates the link between DTT and Internet feeds, combining the power of TV advertising with the agility of digital.
TDF also offers a DATA solution enabling publishers to :
