Today, the way we consume TV is changing. While the consumption of linear content still dominates, new non-linear modes of consumption are increasingly popular with viewers (replay, VoD, restart, etc.).
Tomorrow's television will be a hybrid TV, combining the efficiency and reliability of terrestrial broadcasting with the interactivity of the Internet to offer viewers a quality image and ever more services.
TDF is involved in new connected DTT services based on the European HbbTV (Hybrid Broadband Broadcast Television) standard.
This standard, developed by the HbbTV consortium, of which TDF has been a major contributor, and validated by the ETSI (European Telecommunications Standard Institute), links the connected world of TV to the linear program received via DTT, creating a truly interactive, enriched and fluid television experience.
TDF helps TV channels set up their interactive HbbTV services.
This technology was developed for connected or "Smart TV " sets.
HbbTV or Hybrid Broadcast Broadband TV (HbbTV) is both an industry standard and an initiative to promote the harmonization of television broadcasting and Internet access in the delivery of programming to the end consumer via connected televisions.
The aim of this technology is to offer viewers equipped with connected TV sets interactive applications to complement conventional TV programs, thanks to a dual connection to the broadcast network and the Internet.
Interfaced with the National Network Headend (NNH), a connected TV platform using HbbTV gives viewersdirect access, with their remote control, to a range of additional services available from the channel they are watching, such as : vidéos à la demande (VoD), treplay, restart, electronic program guide (EPG), event channels, interactive services, etc.
